When PURELL® launched a new starter kit for ES4 and ES6 dispensers, our team needed to develop shelf talkers and large in-store banners to promote them in Restaurant Depot. Although a relatively simple design, the system is modern, eye-catching, and easy to read quickly. In addition to the banners and shelf tags, I also drafted an idea for a perforated book that hangs from the shelf and lets shoppers take a page home. The takeaway page would be a product placement map that not only details ideal locations for the ES dispensers but also the spill kits, hand wipes, and surfaces spray.
