Corporate Event Design
Even the enterprise needs entertained.
I worked as a graphic designer on a cross-functional team to plan and execute creative for three large-scale enterprise events at GOJO: the North American Business Meeting, the Brady Plus BeeONE Conference, and the National Sellers Meeting. In addition to designing event assets, I assisted with theme ideation for each meeting—a moody heist-inspired concept for the North American Business Meeting, a playful “Bill & Ted’s Excellent Adventure meets the Wild West” theme for Brady Plus, and a beautiful yacht and sailing narrative for the National Sellers Meeting. Each theme presented unique creative and logistical challenges, from balancing fun with executive-level messaging to translating abstract concepts into cohesive, on-brand environments. I was responsible for designing presentations, large-format backdrops, environmental signage, badges, and supporting materials, ensuring a unified visual experience across all touchpoints from concept through on-site execution.
The 2025 North American Business Meeting is an enterprise-wide event to celebrate 2024 wins and kick off the goals and initiatives for 2025. The event was held in Cleveland, OH for three days total. The goal of my team was to inject as much visual interest and stimulation as possible into those three days. As the lead graphic designer on the team, I worked with the content manager and creative director on building out the Heist theme, and then I brought it to life through a moody color palette, heist-inspired fonts, and relevant imagery.
The heist was the perfect metaphor for GOJO. The enterprise has gathered skilled and talented individuals to form a collaborative team who defied all odds to get the goal (2024 achievements) and are now being debriefed on their next heist (2025 priorities).
Each agenda topic was translated to a heist-themed name, which I accompanied with digital backdrops of moody imagery or animations that appeared behind the presenter on a large wide screen. On both sides of the wide screen were two smaller screens that showed the presenter’s content, placed in a PowerPoint template I provided. I designed 18 backdrops in total, 3 printed signs, and ID badges with a puzzle twist. More details below.
Backdrop Examples
Directional Signs, Printed, 24 x 26”
ID Badges with Caesar cipher. As a networking activity, attendees needed to find others with a matching icon (i.e. piggybank). This divided everyone into groups of three, each with their own unique clue at the bottom the badge. In order to solve, the trio needed to figure out how their three clues correlated and then solve the puzzle. Below, the example shows how they needed to shift each letter of DLGL to the RIGHT a total of THREE spaces in the alphabet, revealing the word “GOJO”. Once solved, the team could go online and enter the word to a landing page I developed. There were no real prizes for solving, but the main objective of getting people out of their comfort zones and talking with people they may not know was successful.
The badges were set up using variable printing and an extensive Excel sheet, as seen in the first badge example below.
The BradyPLUS BeeONE Conference is an annual event with the objective of networking and education for BradyPLUS and their partners, including GOJO. The Western theme, decided by BradyPLUS, was highly encouraged for all participating businesses to embrace. In true GOJO fashion, we went all in with scene-setting backdrops, presenters in costumes, scripts full of jokes, and a unique POV on the theme.
The theme was Western, but we didn’t settle there. Instead of trotting down familiar trails of Yellowstone or Bonanza, we created our own wild narrative—what if Bill and Ted traveled back in time, picked up someone from the old west, and brought them back to present day to educate them on hand hygiene and all of GOJO’s latest innovations? If you’ve seen Bill and Ted’s Excellent Adventure, you understand exactly the wacky and playful vibe we wanted.
For this event, we were limited to just one huge digital screen that would be behind the presenters. Since our complex story involved time travel to different locations, it was very important to quite literally set the stage. We used the wide screen to display each environment the presenter’s traveled to. From where the story starts in their garage, to the Ponderosa Ranch where they pick up the westerner (and a donkey), and then to each present day location where GOJO/PURELL made an impact on an end-user, I used generative AI to make realistic scenes.
A closer look at some of the garage posters . . . all generated with AI!
Similar to 2025 NABM, the National Sales Meeting is another enterprise event that focuses on business successes and fosters momentum for their continued success. This event was held in Tampa Bay, Florida, and thus the sailing theme came naturally. Once again I worked closely with a cross-functional team to build out this nautical look and feel, keeping in mind the venue limitations. For the first time, this event wouldn’t have a large screen behind the presenters. The digital content would be limited to two smaller screens, which would display the presenter’s content in a PowerPoint template I designed with subtle but elegant theming and beautiful yacht transition slides. The theme also extended out to dozens of signs placed throughout the venue, ID badges, emails, welcome letters, and table numbers. More details below.
Presentation Slides
AI generated images for those specific niche moments . . .
Directional Signs, Printed, 24 x 26”
Other Deliverable Examples
