Middle Trail Running Club is a client I freelanced for. It was founded by two women who started their own women’s running club in Buffalo and Boston, and they have also created their own running apparel line. My main focus was creating graphics for their social media that advertised the club events, apparel, member achievements, etc. I also designed print pieces for them such as business cards, flyers, pamphlets, and table top signs.
When MTRC came to me, they already had a brand and the start of a brand guidelines; they were looking for a designer who could take their guidelines and apply it across a variety of assets, while also growing and extending their identity in a consistent way.
